I was tasked with creating a print campaign to sell premium caravan insurance to experienced caravanners in the 40+ range.
I developed the copy, concept, and icons.
Glossary
Berth - Bedroom in caravan.
Firth - Narrow estuary.
Yawing - When a vehicle begins to swerve side to side. This can happen to a caravan being towed.
Awning - A pull-out cover attached to a caravan's side.
Glossary
Breakaway - A device that applies the caravan's breaks should it detach while being towed.
Dinette - A seating area with a pull-out table that doubles as a bed.
Glossary
Outfit - A car with a caravan attached.
Glossary
Hitch - The device which attaches the caravan to the car.
Guylines - Rope pegged into the ground to keep covers taut.
Glossary
Drop Plate - The device which adjusts the height of the caravan's connection to the car.
Tell-tale - A device which indicates if the caravan's indicators have failed.